Why?

Due to the advancement of technology in recent years and the demands of society and citizens, all organisations are constantly forced to rethink their processes and services to better suit the relationships with their stakeholders (students, teaching staff, administrative and support staff >PAS@, companies and other administrations). This shift towards integrated management requires the implementation of an omnichannel strategy that goes beyond simply providing users with multiple communication channels. Instead, the goal will be to offer them a single, seamless experience, regardless of what channel they choose or whether they make contact with us via physical or digital channels.

How?

By focusing on the integration and permanent redesign of management processes to make them simpler and more adapted to the requirements of the environment. By integrating the different channels so that the information of each user flows smoothly between the various stages of the relationship, regardless of the method of contact used. By providing analysis systems that allow for a better understanding of people's needs in their relationships with the University throughout their lives. By communicating coherently and consistently across the various channels that people use to interact in order to provide value and an outstanding experience.